Dan Ness, Principal Analyst, MetaFacts, October 25, 2020
Chromebooks have been offered as a low-cost alternative to full-featured Windows and Apple notebooks. One often-cited segment includes students and their parents. This MetaFAQs looks into the active installed base of Chromebooks among parents in the US, the UK, Germany, Japan, and China.
By Dan Ness, Principal Analyst, MetaFacts, April 24, 2020
Busy parents are busier than ever
Parents are busier than ever with the many stay-at-home conditions and school closures across the US now.
Two days ago (April 22, 2020), we surveyed 322 online adults with children 18 or younger. We asked them about the computing devices in their homes, how they share them, what they plan to buy in the next few months, and how an additional home PC might affect their home.
Most parents say they have enough computing devices at home. Nearly two-thirds (61%) have as many or more PCs or tablets as people. Many parents said an additional personal PC is not really wanted, as most (35%) say it would make no difference and feel they have enough (12%).
Those few who would welcome a new home computer value several benefits. One-sixth (16%) expect more efficiency – getting more done with less effort, whether it is more schoolwork or for work from home. Almost as many (14%) expect they would have to share the PCs they have less often. They predict there would be fewer fights between their children. (and who wouldn’t appreciate that!).
Yours, mine, and mine
With the many PCs they have in their home, we asked how and if they share them amongst themselves.
More than half (55%) share PCs, with higher priority given to schoolwork (34%) and working from home (25%). Another half (48%) do not regularly share PCs.
Dan Ness, Principal Analyst, MetaFacts, January 2, 2020
Home PC penetration is stable
Home PCs continue to be a feature of online Americans. Four out of five online American adults regularly use a home PC, and this share has remained unchanged from 2015 through 2019. This is based on results from the 2015 through 2019 waves of TUP/Technology User Profile.
Use of more than one home PC has also remained stable. Half of online adults use only one home PC, a rate that has only varied by three percent over five years. Similarly, the usage rate has remained the same for the use of two home PCs and for three or more home PCs. Neither are online Americans accumulating or letting go of home PCs.
Home PC use by age group
Across all age groups, most online Americans use only one home PC. Single home PC use is lowest among younger adults and highest among older adults. Use of two or more home PCs is hardly different by age group, ranging from 26% to 31%.
In 2015, the patterns were similar. Home PC usage among younger adults is slightly lower, at 28% of those age 18-24 in 2019, down from 25% in 2015, although this drop is not material.
Doubling and tripling up among the young
Home PC penetration has stayed strong while smartphone and tablet penetration has grown, especially among younger adults. In 2019, smartphone penetration is higher than home PC penetration among online adults age 54 and younger. Tablet use is highest among adults age 25-44, strong users of all three devices.
Habits die hard, and consumers hold onto some technology as a safeguard. Home PCs are likely to maintain their penetration levels for the next decade. However, TUP has already shown that home PCs have been losing their preeminence to smartphones as the primary device of choice for most activities. So, consumers will retain and replace home PCs as an insurance policy for those times when they are more convenient than either smartphones or tablets.
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