US adult voice assistant/speaker users by brand platform and number of Apple devices [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, March 17, 2021

Voice assistants Apple Siri, Google Assistant, and Amazon Alexa can be used on various devices. This MetaFAQs reports on the number of adults in the US who actively use a voice assistant on a smartphone, tablet, or PC, or use a voice-enabled speaker from Apple, Google, or Amazon. This is split by the voice assistant platform’s brand and the number of Apple devices they use – spanning iPhones, iPads, Macs, Watches, Apple TV set-top boxes, or HomePods. There are two charts – one with the millions of Americans and another with the percentage within each voice assistant platform.

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US adults with voice-enabled speakers by number of Apple devices [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, March 16, 2021

Apple’s HomePod smart speaker incorporates voice command using Apple Siri to connect with an Apple iPhone and Apple’s HomeKit home automation control hub. The HomePod is tightly integrated with other Apple products, which helps those who have many Apple devices and may discourage those who do not. This MetaFAQs reports on the number of adults in the US who actively use at least one Apple HomePod by the number of Apple devices they use – including iPhones, iPads, Macs, Watches, Apple TV set-top boxes, or HomePods. There are two charts – one with the millions of Americans by their number of Apple devices and another with the percentage within each smart speaker brand.

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American Apple HomePod Users [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, March 2, 2021

Apple released the Apple HomePod in 2017. The smart speaker incorporates voice command using Apple Siri to connect with an Apple iPhone and Apple’s HomeKit home automation control hub. This MetaFAQs reports on the number of adults in the US who actively use at least one Apple HomePod.

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Broadened smart speaker usage in the US [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, February 23, 2021

Smart speakers can be used for listening to music, news, phone calls, and voice assistants such as Amazon Alexa, Google Assistant, or Apple Siri. This MetaFAQs reports on the number of online adults in the US that use at least one smart speaker by the speaker’s brand.

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Apple, Google, Microsoft – paths of expansion and contraction [TUPdate]

Dan Ness, Principal Analyst, MetaFacts, May 8, 2019

There are many ways to serve technology users, and each family of operating systems – Apple’s, Google’s, and Microsoft – have expanded in different ways. While Windows-driven products are being actively used by nearly three-fourths (73%) of U.S. online adults, Apple MacOS and iOS devices and Google Android devices are each being used by half.

Device penetration by ecosystem

This is based on the results of our TUP/Technology User Profile 2018 and 2017 surveys, with sample sizes of 14,273 and 13,572, respectively, with 7,886 in the US.

Each OS family leads in their own way. Apple has more than 10% of Americans using one of five types of devices: Smartphone, Tablet, PC (Macs), and a TV set top box and service, or watch. Google Android/Chrome OS has a different set of five types, with speakers stronger than Apple and PCs weaker than any other. Microsoft Windows only has 10% or more of Americans using one of two categories: PC or Tablet.

Penetration growth for Apple

While market penetration is one important measure, even more telling is active device quantity. The average number of actively used devices has shifted in the US as well as in other major markets. Between 2017 and 2018, the average number of Apple devices in active use rose from 2.2 to 2.3 in the US, 2.0 to 2.1 in China, and 1.6 to 2.0 in India. Meanwhile, Windows use has declined across all markets surveyed.

Apple stabilizes in the US

Netting together the various Apple OS product categories, Apple’s footprint in the US did not change between 2017 and 2018. Growth within that base has been with a broader adoption of Apple TV. In India, Apple’s penetration has risen markedly, reaching 45% of online adults in India. Most of the growth has come from two strongly accepted products: Apple TV and Apple Watch.

Apple’s expansion in India

Looking ahead

We’re likely to see a further fragmented world, with Apple focusing primarily on breadth and Google on initial penetration. Apple will continue to focus on deepening their relationships with their customers while Google will continue its conquest for new customers. Apple’s direction will be one of expanding services and commensurate revenue streams, serving their unique customer base more deeply. Meanwhile, Google’s direction will be mostly about supporting any devices or services that will help them expand their data acquisition and advertising businesses. Apple’s expanded emphasis on privacy and security will play well with their existing customers and more importantly may yet attract users further away from the Google ecosystem. Beyond the speeds and feeds of the latest gadget, these softer issues of privacy and security are likely to help Apple more than Google.

About TUPdates

TUPdates feature analysis of current or essential technology topics. The research results showcase the TUP/Technology User Profile study, MetaFacts’ survey of a representative sample of online adults profiling the full market’s use of technology products and services. The current wave of TUP is TUP/Technology User Profile 2020, which is TUP’s 38th annual. TUPdates may also include results from previous waves of TUP.

Current subscribers may use the comprehensive TUP datasets to obtain even more results or tailor these results to fit their chosen segments, services, or products. As subscribers choose, they may use the TUP inquiry service, online interactive tools, or analysis previously published by MetaFacts.

On request, interested research professionals can receive complimentary updates through our periodic newsletter. These include MetaFAQs – brief answers to frequently asked questions about technology users – or TUPdates – analysis of current and essential technology industry topics. To subscribe, contact MetaFacts.

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