“We shall not cease from exploration, And the end of all our exploring Will be to arrive where we started And know the place for the first time. – T. S. Eliot
We can agree that much of the world has changed.
But, what has changed and what has stayed the same?
Solid research can tell you what has and has not changed. Now, more than ever, a deep and fresh profile is critical to planning.
If your profession involves creating the future, and you want key decisions supported by solid data and fewer assumptions, you have come to the right place. MetaFacts helps leading technology firms measure their current and future customers with empirical research. We also help public policymakers measure progress across socioeconomic groups. This site describes the many answers that MetaFacts’ market research supports with its TUP/Technology User Profile service.
TUP is the longest-running continuous study of technology users
Dan Ness, Principal Analyst, MetaFacts, March 12, 2021
The frustrated plea “can you hear me now?” has evolved to include “can you see me now?” During pandemic and suddenly-working-at-home times, video calls have driven home the importance of having a robust, fast, and synchronous connection. Asynchronous activities such as text messaging and email don’t have the same need for speed and an instantaneous persistent connection.
It got me wondering – are people choosing one device over another for communication that demands higher-bandwidth or low-latency connections? Is there an age difference preference for right-now synchronous versus later-on asynchronous communication activities? Furthermore, are there other aspects beyond bandwidth and immediacy that encourage people to choose one device over another for certain types of communications? Are video work meetings, for example, more PC-based than smartphone-based?
So, I investigated our results from TUP/Technology User Profile 2020 to compare how widely communication activities are in regular use. I netted together asynchronous activities separately from synchronous ones. Then, I looked at differences by device type – smartphone, home PC, and tablet. I also looked at differences by age group, knowing that younger adults often have different sensibilities and experiences around communication than older or the oldest adults.
Dan Ness, Principal Analyst, MetaFacts, February 25, 2021
Home printer penetration trend
Home printers remain a part of home computing if less core than five years ago. Only two years ago, in 2018, there was a noticeable drop in overall home printer usage levels, as the penetration rate fell to two-thirds of online adults from nearly three in four only two years earlier. Since that time, the rate has stabilized and even slightly increased. As of TUP/Technology User Profile 2020, 70% of online American adults regularly use a home printer.
Dan Ness, Principal Analyst, MetaFacts, January 14, 2021
Are technology devices in the hands of all American adults equally? How deeply does the digital divide extend concerning ethnicity or Hispanic family of origin? I looked into these questions using the latest wave of TUP/Technology User Profile.
In TUP 2020 and many earlier waves, we asked American respondents which ethnic group they identify with – White/Caucasian, Black or African-American, Asian, and others. We also asked respondents if they were Spanish, Hispanic, or Latino. We combined the responses into five overall categories: White/non-Hispanic, Black/non-Hispanic, Asian/non-Hispanic, Hispanic, and Other/non-Hispanic.
Dan Ness, Principal Analyst, MetaFacts – January 7, 2021
Active tablet use by country and year
Tablets have been declining in widespread active use over the last five years. Among American online adults, the penetration rate for actively using a tablet has dropped from 60% in 2016 to 36% in 2020. Usage rates have similarly dropped among online adults in the UK and Germany.
While US and UK usage rates have been similar, tablet use in Germany has trailed.
Dan Ness, Principal Analyst, MetaFacts, December 28, 2020
How many adults actively use Facebook, Instagram, or WhatsApp? How does this vary by country? How has their share shifted over time? This MetaFAQs shows the number of online adults who reported using these social networks in the previous 30 days in the US, Germany, and the UK.
Dan Ness, Principal Analyst, MetaFacts, December 23, 2020
Social networks’ power comes alive with its connections, so people want to be where their friends and contacts are. However, not all networks are the same, and some people choose different ones. How many social networking platforms do Americans actively use? Are they broadly connected to a wide number, or do they only use a few? This MetaFAQs shows the distribution of online American adults by the number of social networks they actively used – having connected in the prior 30 days. These include Facebook, Instagram, Twitter, LinkedIn, Pinterest, SnapChat, Twitch.tv, Tumblr, Nextdoor, and others.
Dan Ness, Principal Analyst, MetaFacts, December 19, 2020
Subscription plans are one way for home printer users to make certain they have enough ink when they are ready to print. However, not all home printer user subscribes to an in replacement subscription plan. This MetaFAQs reports on the percentage of American home printer users that use an ink subscription plan.
Dan Ness, Principal Analyst, MetaFacts – December 17, 2020
During the pandemic and with many employees working from home, much of communicating with coworkers and managers has shifted online. Employees have many options and are using most of them.
Video and online chats by employer size
Employees working for all company sizes are actively using a range of video calling, video conferencing, and group chats. Employees working for larger employers have a higher share who regularly communicate online than among employees with smaller employers.
These communication methods are more entrenched in the US, with most online employees regularly doing at least one of these activities.
Online employees in the UK are almost as actively communicating as Americans are. In Japan, however, the shares among both larger and smaller employers are lower than in the US, UK, or Germany.
Dan Ness, Principal Analyst, MetaFacts, December 15, 2020
How many gamers are there? Is the market size big or small? Are the people that play games online or with their connected devices a small group of busy, fun-loving people, or is game-playing more widespread? This MetaFAQs answers the baseline question about how many millions of adults in the US, Germany, UK, and Japan use a game console, gaming desktop, gaming notebook, or even smartphones, PCs, tablets, or game consoles to play immersive games or other games. The results are based on TUP/Technology User Profile 2020.