MetaFacts-we help our clients create the future

“We shall not cease from exploration,
And the end of all our exploring
Will be to arrive where we started
And know the place for the first time.
– T. S. Eliot

We can agree that much of the world has changed.

But, what has changed and what has stayed the same?

Solid research can tell you what has and has not changed. Now, more than ever, a deep and fresh profile is critical to planning.

If your profession involves creating the future, and you want key decisions supported by solid data and fewer assumptions, you have come to the right place. MetaFacts helps leading technology firms measure their current and future customers with empirical research. We also help public policymakers measure progress across socioeconomic groups. This site describes the many answers that MetaFacts’ market research supports with its TUP/Technology User Profile service.

TUP is the longest-running continuous study of technology users

To learn how your organization can subscribe, please contact MetaFacts.

MetaFacts – We help our clients create the future

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Tablets dissolving into a split market [TUPdate]

Dan Ness, Principal Analyst, MetaFacts – January 7, 2021

Active tablet use by country and year

Tablets have been declining in widespread active use over the last five years. Among American online adults, the penetration rate for actively using a tablet has dropped from 60% in 2016 to 36% in 2020. Usage rates have similarly dropped among online adults in the UK and Germany.

While US and UK usage rates have been similar, tablet use in Germany has trailed.

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How many social networks do Americans actively use? [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, December 23, 2020

Social networks’ power comes alive with its connections, so people want to be where their friends and contacts are. However, not all networks are the same, and some people choose different ones. How many social networking platforms do Americans actively use? Are they broadly connected to a wide number, or do they only use a few? This MetaFAQs shows the distribution of online American adults by the number of social networks they actively used – having connected in the prior 30 days. These include Facebook, Instagram, Twitter, LinkedIn, Pinterest, SnapChat, Twitch.tv, Tumblr, Nextdoor, and others.

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Meetings are dead. Long live meetings! Are we digitally transformed yet? [TUPdate]

Dan Ness, Principal Analyst, MetaFacts – December 17, 2020

During the pandemic and with many employees working from home, much of communicating with coworkers and managers has shifted online. Employees have many options and are using most of them.

Video and online chats by employer size

Employees working for all company sizes are actively using a range of video calling, video conferencing, and group chats. Employees working for larger employers have a higher share who regularly communicate online than among employees with smaller employers.

These communication methods are more entrenched in the US, with most online employees regularly doing at least one of these activities.

Online employees in the UK are almost as actively communicating as Americans are. In Japan, however, the shares among both larger and smaller employers are lower than in the US, UK, or Germany.

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How many gamers? [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, December 15, 2020

How many gamers are there? Is the market size big or small? Are the people that play games online or with their connected devices a small group of busy, fun-loving people, or is game-playing more widespread? This MetaFAQs answers the baseline question about how many millions of adults in the US, Germany, UK, and Japan use a game console, gaming desktop, gaming notebook, or even smartphones, PCs, tablets, or game consoles to play immersive games or other games. The results are based on TUP/Technology User Profile 2020.

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Headsets – our sound islands [TUPdate]

Dan Ness, Principal Analyst, MetaFacts – December 10, 2020

Wireless Bluetooth headsets get a booster

Wireless Bluetooth headsets have been in the news lately, widely promoted as a year-end gift accessory. As a category, they have been available for decades, so why the latest emphasis, and is there enough demand for them?

Market demand has gotten stronger during 2020 in large part due to changed playing and working conditions. With the pandemic and stay-at-home restrictions worldwide, many people are now nearby a distinct set of people than they might interact with at their workplace or school. While quarantines can be a bonding experience, there can be added pressure when the sounds we make or listen to impinge on others.

Listening widespread, although differs by device type

Beauty is in the eye of the beholder, or perhaps the ear. The music some may consider beautiful may seem like noise to others. Similarly, the phone call we may think thoughtful may sound to others like distracting chatter.

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Wireless Bluetooth headsets by smartphone operating system [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, December 8, 2020

Who uses wireless Bluetooth headsets more – iPhone users or Android smartphone users? This MetaFAQs reports on the relative popularity between the two ecosystems and splitting out whether in-ear or over-the-ear designs are used more than the other.

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Smart displays barely visible [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, December 7, 2020

Are smart displays making any headway?

With videoconferencing entering the mainstream and getting a recent boost during pandemic stay-at-home orders, there was a possibility that smart displays would get broad market acceptance. Based on our most recent research results in TUP/Technology User Profile 2020, market penetration is still quite small.

Meanwhile, our other survey results show video calls and group meetings have wide acceptance using smartphones and PCs and platforms such as Zoom and Webex.

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PC gaming by household size [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, December 6, 2020

Is playing immersive or other games on a PC more likely in a smaller or larger household? How widespread is PC game-playing in the US, Germany, UK, and Japan by household size?

Continue reading “PC gaming by household size [MetaFAQs]”
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