Examples of Questions addressed in TUP 2017 – Communication

H01 man on phone long exp_fullbridgeprogram ccCommunication activities – from texting to voice and video calls – are a central use of connected devices. The many chapters of TUP 2017 reveal which devices users choose and use for their various types of communication. Furthermore, TUP drills down into which devices are being used by which market segments. So, you can see the impact communication has across each platform, ecosystem, and type of customer.

In addition to the following communication-related questions, the TUP 2017 Full Edition also includes many other chapters which comprehensively describe the most important devices and behaviors of technology users today.

Following are examples of questions addressed in TUP 2017 related to communication, with the most-relevant questions at the top: Continue reading “Examples of Questions addressed in TUP 2017 – Communication”

Examples of questions address in TUP 2017 – Printers

The Printers Chapter of TUP 2017 features answers to the key questions describing the current market for PC printers. In addition to reporting market penetration and share, TUP dives deeper to profile who is – and isn’t – using PC printers, and how they are being used. Further, this chapter addresses those who are printing remotely, either to their own printers or to someone else’s or a service.

In addition to the following printer and printing-focused questions, TUP 2017 also includes many other chapters which comprehensively describe the most important devices and behaviors of technology users today.

Examples of questions addressed in TUP 2017 – Printers Chapter Continue reading “Examples of questions address in TUP 2017 – Printers”

TUP Section-TVs, Boxes, or Services, TV or Video Watching

Watching a movie involves a lot more than getting the popcorn and couch ready. There’s been an explosion of interest to watch movies and TV programs anywhere and any time. Consumers are already juggling their various and many Smartphones, PCs, and Tablets for their many entertainment and productivity activities. They’re also finding many ways to connect, through Broadband Internet as well as through non-Broadband connections – from dial-up to Wi-Fi Hotspots and tethered phone connections.

Technology users lead a full and rich life, and Technology User Profile (TUP) reveals it in great detail.

The TVs, Boxes, or Services, TV or Video Watching section of TUP 2016 (Section MT) includes a complete profile of Connected Adults. The key banner points are TV Devices or Services, TV or Video Watching, TV Devices or Watching, TV Watching, TV Services, and TV Devices.

This section includes the answers relevant to viewing and viewers, their connections and devices, and their household spending, all drawn from the many survey questions in the comprehensive TUP survey. The data-rich deliverable is designed for quick recognition of important findings, including statistical testing and indexes comparing values to their national averages. Continue reading “TUP Section-TVs, Boxes, or Services, TV or Video Watching”

Buying Behavior – solid market research from MetaFacts Technology User Profile

Extensive information about buying behavior is available in TUP – Technology User Profile.

The retail adage: “buyers vote with their feet” is a reflection of old thinking, just as “new buyers vote with their mouse clicks” shows the same partial thinking. Up-to-date technology marketers and researchers know well how important it is to understand the full view of buyers. Consumers are influenced by many screens – and only having one view misses out on the true picture. After all, buyers have many choices and demonstrate time and time again their willingness to change.

Consumers have expanded, contracted, sidestepped, and evolved their buying behaviors. Retail has defied the proclamations of its doom and yet is not what it used to be. As tech buyers continue to change their tastes and preferences, they have tried many different types of channels. The changes are far from over.Courtesy Jason Howie Creative Commons

Below are a few examples of questions addressed in TUP related to buying behavior. Continue reading “Buying Behavior – solid market research from MetaFacts Technology User Profile”