MetaFacts-we help our clients create the future

“Every great dream begins with a dreamer. Always remember, you have within you the strength, the patience, and the passion to reach for the stars to change the world.” -Harriet Tubman

MetaFacts TUP-Measure Future Customers
MetaFacts – We help our clients create the future – TUP measures future customers

We can agree that much of the world has changed.

But, what has changed and what has not changed?

Solid research can tell you what has and has not changed. Now, more than ever, a deep and fresh profile is critical to planning.

If your company is creating the future, and you want key decisions supported by solid data and fewer assumptions, you have come to the right place. MetaFacts helps leading technology firms measure their current and future customers with empirical research. This site describes the many answers that MetaFacts’ market research supports.

Be among the first to get access to TUP 2020 – TUP 2020 Release Schedule

For recent publicly-released findings based on TUP/Technology User Profile research results, please visit

TUP is the longest-running continuous study of technology users

To learn how your company can subscribe, please contact MetaFacts.

MetaFacts – We help our clients create the future