Key ecosystems penetration [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, September 22, 2021

OS penetration by country

  • Windows penetration leads Apple and Google in every country surveyed
    • Primarily driven by the use of Windows PCs
  • In Germany, Google/Android penetration is much higher than Apple and highest among the countries surveyed
  • In the US and UK, Apple’s penetration is near to the penetration of Windows
  • In Germany, Japan, and China, Microsoft Windows dominates

OS penetration among Americans by age group

  • Windows has its highest market penetration among American adults aged 25 and higher
    • Primarily driven by Windows PCs
  • Among Americans aged 18-24, almost two out of three (65%) use at least one Apple OS device – iPhone, iPad, or Mac
    • Primarily driven by smartphones
    • Apple dominates Google Android for every age group

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Lenses: Technology Ecosystems, PCs, Mobile Phones

Tables: 270 DEVxAGE4

Tags: Technology ecosystems, Ecosystems, Operating systems, Windows, Microsoft Windows, Apple iOS, iOS, MacOS, Apple Mac, Mac, Macintosh, Market penetration, Smartphones, PCs, Tablets


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